Jen
Zoghbi
infectious design + strategy
When important work almost works.
I step in mid-motion —
after a recall,
under regulatory scrutiny,
when scaling has outrun its infrastructure,
when the story and the product have drifted apart.
after a recall,
under regulatory scrutiny,
when scaling has outrun its infrastructure,
when the story and the product have drifted apart.
I read what's happening beneath the ask —
then build what resolves it,
and leave the system running without me.
Question.
Observe.
Reframe.
Build.
Curiosity is contagious. Precision is rarer.
The work almost never arrives as described.
It arrives as friction.
A system that's almost working.
A team that's almost aligned.
A product that's almost right.
A customer who almost returned.
A story that's almost credible.
Almost is where I start.
The work is to turn
"we think this will work"
into "we know this will work."
Trusted across sectors, scales, and stakes.
Work
What changed.
What held.
What kept working after I left.
The work, Measured.
Selected outcomes across engagements.
Details shared where permitted.
Service
Outcomes are visible.
The conditions behind them aren't.
That's what I build.
The work starts where pressure shows.
Systems
When products slip.
When pressure rises,
the almost ends here.
Make it clear.
Make it work.
Make it last.